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Easy way to learn research methodology. Simple notes for research methodology. Research Methodology includes publication research, interviews, surveys and other research techniques, and could include both present and historical information. This app is designed for marketing & management students & professionals to learn all aspects of research. It consist all important topics which are give below chapter wise.

Unit - I	

Business Research	

Meaning, Nature And Types of Research	

Meaning, Identification, Selection And Formulation of Research Problem	

Sources of Research Problem	

Variables and types of Variables	

Unit - II	

Meaning of Research Design	

Need for Research Design	

Features of A Good Research Design	

Types of Research Designs - Exploratory, Descriptive, Experimental And diagnostic	

Hypothesis - Concept, Sources and Types

	

Unit - III	

Primary Data and Secondary Data	

Uses of primary data and secondary data in research	

Questionnaires	

Interviews And Surveys	

Observation	

Contents analysis and measurement Scales	

Techniques of Developing Scales	

Reliability and validity of Scales

Unit - IV	

Data Analysis Using Statistical Packages	

Hypothesis Testing - Parametric And Non-parametric Tests	

Differences Between A Single Sample and a population	

Levels of An Independent variable	

Analysis of Relationships	

Chi Square Test of Independence	

Analysis of covariance	

Multivariate Techniques in Business

Application of SPSS

	

Unit - V	

Research reports	

Types of reports	

Characteristics of a Research Report	

Formulation of Research Report	

Layout of the Research Report	

Utility and limitations of research report	

Footnote	

References and Bibliography

Research Methodology

Research Methodology ၏ ေနာက္ဆုံးဗားရွင္း

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